Enhancing Premier Inn’s New Look with Bespoke Artificial Planting 

Hero Artificial Table Top Plants over bar gantry Premier Inn Cardiff North 3

Since 2022, Bright Green has been working with Premier Inn, the UK’s biggest hotel chain, to bring their new social spaces to life with bespoke artificial planting. We’ve helped transform over 80 hotels, from new builds to refurbishments, using creative planting solutions that make a real impact. Delivering inviting, biophilic spaces that guests will love to hang out in style while staying true to the brand’s fresh, modern identity. 

The Challenge Premier Inn aimed to update their hotels with a new, refreshed brand identity, one that incorporated biophilic design principles to improve guest experiences. The challenge was to design flexible, scalable planting schemes that would work across a range of hotel layouts, from large new developments to smaller refurbishments, all while adhering to different site sizes and budgets. 

The Solution Working closely with Premier Inn’s New Development team and their design partners, Keane, Bright Green developed a planting scheme that reflected the brand’s “urban mono” aesthetic. This design featured shades of black, grey, white, and neutral tones in planters, creating a sophisticated and cohesive look. Key steps in the process included: 

  • Collaborative Design: Bright Green partnered with Keane to develop a planting concept that complemented the new branding. The initial success at key sites paved the way for a broader rollout across Premier Inn’s portfolio. 
  • Custom Planting Menu: To ensure consistency and adaptability, Bright Green created a detailed menu of planting options, complete with costings. This system allowed Premier Inn to easily scale the project across multiple sites, with pricing based on per-meter planting, ensuring both budget flexibility and uniformity. 
  • Creative Freedom: Premier Inn entrusted Bright Green with the freedom to select the most suitable artificial plants for each site. This freedom enabled us to introduce the latest, high-quality planting products while ensuring they aligned with the unique characteristics of each hotel. 

The Results The bespoke planting range developed by Bright Green included: 

  • Lush Artificial Green Walls: These fun, framed ‘instagrammable’ walls add striking visual interest while promoting a sense of tranquillity. 
  • Cascading Wall Planters: Perfect for maximising vertical spaces and creating a dynamic aesthetic. 
  • High-Level Gantry Planting: Installed across bar areas to enhance ambiance and provide a modern touch. 
  • Impactful Floor Displays: Bringing green energy into even the darkest corners, transforming the space. 
  • Eclectic Tabletop Planting: Small yet striking arrangements for shelving units that zoned and screened open areas. 

 These elements were tailored to fit larger sites with comprehensive planting makeovers and smaller sites with selected planting features. 

Conclusion Our collaboration with Keane and Premier Inn demonstrates Bright Green’s ability to deliver adaptable and visually stunning planting schemes that align with a client’s branding vision and operational needs. By combining creativity with practicality, we’ve supported Premier Inn in incorporating biophilic design into their hotels in a way that enhances both the space and the guest experience with minimal maintenance required.